Summary
A playful packaging redesign for SomeMore Foods’ millet cookies range, created to make healthy snacking feel fun, memorable, and shelf-disruptive.
Role
Packaging design, visual direction, competitor analysis, product storytelling
Timeline
9 weeks
Methods
Competitor analysis, in-store research, online packaging audit, visual exploration, packaging hierarchy, mockups, point-of-sale thinking
Design decisions
Decisions were documented as a sequence of tradeoffs: what to simplify, what to make visible, where to slow the user down, and where the system should quietly remove effort.
Final solution
The final solution emphasizes progressive disclosure, strong status language, role-aware views, and a visual system that creates trust without adding noise.
Impact
Awarded India’s Best Design Project Award 2022
Case study
SomeMore Foods’ millet cookies had a strong proposition: healthier cookies made with millet-based recipes and playful flavours.
The challenge was that healthy snack packaging had become predictable. Many brands relied on earthy colours, organic cues, and dense ingredient claims. SomeMore needed to feel healthy, but not boring.
I approached the project as a packaging hierarchy and category-positioning exercise. Through in-store and online competitor analysis, I studied how snack brands used colour, format, typography, claims, and ingredient storytelling.
The design strategy was built around a simple idea: healthy can still feel joyful.
I reworked the front-of-pack hierarchy, used strong variant colours for shelf recall, brought in handwritten typography for a homemade feel, and treated ingredients as part of the pack’s personality rather than just information.
The final packaging system helped the range stand out, communicate millet value clearly, and balance health with taste and warmth.
The project was awarded India’s Best Design Project Award 2022.
Additional screens, artifacts, and process details.
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