Product design · BRANDING · Packaging · UX research · Visual systems

I’m Harshini Raji,

a research-backed product and visual designer working across F&B, tech, complex enterprise systems, branding, and packaging.

I turn messy real-world problems into clear, usable, and meaningful experiences.

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Selected works

All work

Context

Payment Portal + Admin Portal

A new digital payment ecosystem for senior living communities, combining a resident-facing payment portal with a back-office admin tool for billing teams.

Context

Feature film title illustrations

Illustrations for a Tamil feature film that was a sweet treasure trove of love.

Context

Entrance Fee Amortization

A redesign of a complex financial workflow used by admin teams to manage entrance fee amortization with greater clarity and confidence.

Food packaging / Brand identity

Packaging design for Shmoozies

A playful packaging for a with an ice cream brand- bold, friendly, and expressive personality.

Branding and packaging work

Designing for a visuals-prioritized e-commerce world

D2C food brand / Traditional Indian products

Divine Foods

Packaging, storytelling, and visual communication for a traditional food brand rooted in Tamil food culture, health, farmers, and conscious consumption.

Healthy snack packaging / D2C food brand / Retail shelf experience

A ‘fun’ctional approach to packaging design

A playful packaging redesign for SomeMore Foods’ millet cookies range, created to make healthy snacking feel fun, memorable, and shelf-disruptive.

Have a complex product, service, or packaging story to clarify?

Harshini partners with teams who need research depth, senior craft, and a humane way to move from ambiguity to direction.

Email Harshini